Link building is the process of connecting other websites to link back to your website. At Nhance Digital, we believe that all business owners and marketers must be interested in building links in order to drive referral traffic and enhance website authority. Keep reading to get an in-depth idea regarding link building for SEO.
What is the Purpose of Building Links?
Google’s algorithms are extremely complicated and they are constantly evolving. However, backlinks continue to remain a critical factor in how search engines decide which websites to rank for which keywords. In search engine optimisation (SEO), link building is one of the many techniques used to send a signal to Google that the website is a quality resource and worthy of citation. This is why websites with good quality backlinks tend to achieve a much higher ranking than those that do not have backlinks.
How to Get Other Websites to Link to You?
There are a lot of link building SEO strategies that we use to get external websites to link to our clients’ website. Some of the simple ones are explained below.
- Mentions and reviews: Putting clients’ products or services in front of industry influencers is an excellent way to gaining premium quality links. Our aim is to help our clients connect with popular bloggers or individuals who boast of a large social media following.
- Creation and promotion of engaging content: Our experience in helping different clients with their link building SEO strategies have revealed to us one thing – quality, unique and compelling content that makes people to naturally link to or want to refer. However, promoting the content is also important because one must know where to find your content so that they can link to it.
- Links from partners and friends: Asking people to link with our clients’ site has always yield optimal results. But, you must be sure to only get backlinks from relevant, good quality websites. Getting low-quality backlinks will not improve your ranking on search engines.
Link building can definitely improve your search engine rankings and improve the online visibility of your website. However, it takes some time to build a lot of good quality links and you need to be patient. If you want to know more about our link building services, do not hesitate to contact us. Our SEO experts will be more than glad to answer all your questions.