Having a healthy amount of traffic flow to a web site is vital to its success; this is why a great deal of importance is given to Search Engine Optimisation(SEO), which is a method used to tailor website content in a strategic manner to allow a search engine to crawl and index the said website. Because of the ever growing complexity of search engine’s algorithms, it is imperative that any web site owner implement two Search Engine Optimisation strategies used by top-ranking web sites on the internet: targeted keywords and links.
Any high traffic website must possess targeted keywords as part of a tailored Search Engine Optimisation (SEO) plan. This is why the most successful site owners select long-tail keywords that relate to their website’s subject matter. Long-tail keywords are phrases that contain 4 or more keywords, and since long-tail keywords are usually highly searched, they are the superior choice over short keyword phrases. The Added advantage is that the long-tail keywords have low competitive rates. These long-tail keywords should appear not only in a page’s content, but also in the title tag, description tag, and Meta tag.
All Search Engine Optimisation cannot just occur inside a website; linking to other related, high calibre sites is a technique often overlooked by many website designers and owners; the higher the other site’s rating is, the more effective the posted link will be. Incoming links are a way to “advertise” a website not only to potential visitors, but also to search engines. However, it does not pay to be overzealous in regards to quantity. It is better to have links containing effective anchor texts, or the visible text in a link, as opposed to having hundreds or thousands of links plastered on any website that relates to any topic.
When it comes to linking and Search Engine Optimisation (SEO), there are generally two choices. First, there are one-way links. A web site owner will contact another web site to request a one-way link to be listed; the owner is not required to post a link leading back to the outside website. The other link category is commonly referred to as a reciprocal link. Owner of web site A and owner of web site B will work in conjunction with one another, and they will form an agreement that can be thought of as a sort of partnership. Their arrangement states that owner of web site B will place a link to web site A and, in return, owner of web site A will do the same to web site B. It goes without saying that one needs to take particular care in selecting the web sites that one would like to associate with, for the purpose of having a reciprocal link.