Top 5 Mistakes London Businesses Make with Their WordPress Sites

Here at NHANCE Digital, we’ve worked with countless London businesses to build and optimise WordPress websites that actually serve their audience. Along the way, we’ve also witnessed the same avoidable blunders reappear time and again — issues that cost businesses traffic, attention, and potential revenue.

Should your business be London-based and you’re banking on WordPress for your online presence, here are the top five mistakes you must avoid:

• Ignoring Mobile Responsiveness

In today’s digital-first world, most users will interact with your website from their mobiles. However, many London companies are still using WordPress themes that aren’t properly responsive or neglect to check their site on various devices. A non-mobile-friendly site not only annoys users — it damages your search engine scores and conversion rates. At NHANCE Digital, we guarantee every WordPress site we design is completely optimised for every screen size.

• Overlooking SEO Best Practices

A stunning site is worthless if it can’t be discovered. Too many WordPress users neglect to optimise their images, content, and site design for SEO. Without good metadata, internal links, and the use of keywords, your site will never find your potential customers. NHANCE Digital’s expert WordPress London web design comes with a service that also looks after partners, such as our SEO agency in Sheffield, to help every site succeed in search engines.

• Overloading with Unnecessary Plugins

WordPress plugins are amazingly useful — until they are not. Having too many plugins slows your site down, causes compatibility problems, and becomes a major security hazard. We’ve witnessed companies in London add plugins upon plugins without thinking of alternatives such as custom code or expert web development assistance. Our experts assist you in selecting just what you need, with a focus on performance and security.

• Using Generic Templates Without Customisation

Your site must be an expression of your brand, not a generic-looking site that resembles every other company out there. Taking a generic WordPress theme and not customising it to your audience or market usually leads to a dull, unremarkable experience. We think London companies are worthy of websites that are both beautiful and strategically designed to produce results.

• Not Updating and Maintaining the Site

WordPress is robust, but it’s not set-and-forget. Updates to themes, plugins, and WordPress itself are necessary to maintain your site’s security and functionality. NHANCE Digital provides ongoing maintenance packages that keep your WordPress site running smoothly and securely — so you can concentrate on your business.

Stuck with these mistakes? Our specialists in WordPress web design in London can walk you through each step of the way — planning and design, SEO, and long-term maintenance. Get in touch!