2021 eCommerce website design trends

2020 has been an enlightening year thanks to the coronavirus pandemic. At first, people were unfazed, confused and waited for a Hollywood-style Hail Mary to restore things to normal, but quickly understood it is not to be. When backed in a corner, businesses fought back and eCommerce saw a boom. This sector has changed and grown into an innovative and dynamic online shopping experience that reflects the wants, needs and expectations of the customers. Now that eCommerce has grown exponentially and most type of business is working very hard to get a piece of this real estate, you need to stand apart and stay abreast of the competition. NHANCE Digital’s team of website designers and developers have listed below some of the eCommerce design trends that have gained momentum. Take a look below and if you need any assistance, do not hesitate to avail of our web design services in the UK.

Navigation is important than ever and takes centre stage

Generally, we are used to seeing navigational menus that are somewhere out of the way, in the footer, header or right/left side. But, in 2021, navigation is being placed in the centre and it is gaining a lot of traction. Website designers have also started adding more branding elements, micro-images, special fonts and so on, to make the navigational menu stand out. These practices have quickly turned the navigation of eCommerce websites into a visual attraction. It allows customers to easily find what they need and also get a deeper insight into the mission, style and values of the brand.

Adding product cut-outs into the website design

It was not a new practice to use a brand’s top products in the web stores or newsletters, but this practice has taken a new turn this year. Website designers are making use of the product image cut-outs and embedding them onto the homepage. This makes it appear like a creative collage and helps in the digital appearance of the brand. It even helps to build recognisability for the brand itself and its top-selling products.

Use of neutral colours on backgrounds

In response to vibrant and bold eCommerce website design trends, we have noticed that there is an inclination toward a more soothing trend and popularity of the neutral colour palette. This year is all about sophisticated neutral colours that will help the brand and its products stand out. However, when we say neutral, we are referring to plain white background. We are referring to a wide range of gorgeous tones like cold grey, soft blue or light yellow. You can use these colour for the background of your eCommerce website.

Engaging filter features

One of the most crucial functions of an eCommerce website is to filter the search results. Filtering helps online shoppers easily and quickly finding the product that they are looking for. This is why it requires a lot of logical thinking. In 2021, website designers are focusing on creating fun and engaging filters so that product search becomes entertaining.

Multidirectional layouts

The use of unconventional layouts have been around for a long time and it has been popular before. Today, it has evolved further and users can scroll and even move up/down and forward and backwards. They can also move left, right, diagonally and so on. Thanks to such an intuitive interaction, it is making the design much more visually appealing and enjoyable. By incorporating this practice, you can make your eCommerce website stand out. To know how you can utilise this practice, you can reach out to the website designers and developers of Nhance Digital.

The utilisation of pastel tones

Everyone is used to associating pastels with spring-like vibes and colours. Pastels are known to perfectly complement designs that showcase a neutral background and it helps to add a touch of novelty and freshness. If you are getting ready to design an eCommerce website, you can think of adding different pastel decorations to attract your target audience.

So, these are a few of the eCommerce website trends that are making a lot of noise in 2021. If you want to learn what will work for your business or brand, reach out to NHANCE Digital, the premier web design company in London. We are eager to discuss your options.