Optimising websites for search engines is a daunting task because algorithms are constantly changing. There are several factors that effect the Google algorithm, such as the way consumers search results, the way user habits arechanging due to the rising use of mobile devices etc. Nhance Digital, a leading SEO service provider, can help you stay ahead of all the latest trends. If you want your business to rank higher than your competitors, take a look at the SEO trends you need to pay attention to.
# Better Content for a Chance to be Featured on Google Snippets
In an attempt to help web users easily find the information they are looking for, Google is increasingly displaying featured snippets on top of their results pages. With the snippets, users are able to get what they are looking for without having to actually click on any of the generated links. At Nhance Digital, our search engine optimisation service includes writing unique, informative and fresh content. This way we can help increase the chances of Google extracting the content from your website for their featured snippets.
# Long Tail Keywords are Becoming the Search Norm
If you truly want to optimise your website, it is important to get to the heart of what your target audience is really looking for. We can help you unravel the specific intent of your customers and design your SEO campaigns accordingly. At present, there is a trend of targeting long tail keywords that are a minimum of 3 to 4 words long. This is because customers are becoming cleverer as they search as they want more accurate search results.
# Mobile is Growing in Importance
A greater percentage of Internet users are preferring to search on mobile devices. With mobile searches growing faster than desktop searches, Google is all set to release a mobile-first index. This means that Google is planning to give priority to websites that are mobile optimised. Also, Google is putting more emphasis on AMP or accelerated mobile pages. AMPs and mobile-optimised web pages tend to rank higher on Google and we, at Nhance Digital, can help optimise your website according to the changing needs of Google.
If you are interested in finding out how to increase traffic to your website and maximise your conversion rates, contact the dynamic team at Nhance Digital your first stop for search engine optimisation.