Social Media Etiquette: Do’s and Don’ts for London Brands
These days, social media is not only a marketing means but also an echo of your company’s voice, values, and personality. NHANCE Digital has helped numerous businesses in London shape social media campaigns that don’t just grab people’s attention but also maintain the proper tone and etiquette. Trust us — the line between coming across as real and appearing too casual can easily be crossed.
Whether you’re a new startup or a well-established name, here are some must-do do’s and don’ts to assist you in keeping the right presence online.
Do: Be Consistent with Your Brand Voice
Your social media updates should be an extension of who you are as a company. Professional, funny, friendly, or bold—consistency is what builds trust. Changing styles or sounding too dissimilar on different platforms can confuse your audience. At NHANCE Digital, we assist brands in establishing a consistent, engaging voice that sounds authentic and remains consistent across all platforms.
Don’t: Ignore Comments or Messages
Social media is a two-way street. If someone spends the time commenting, liking, or messaging your brand — respond.Not responding to messages (particularly complaints or questions) gives the impression your business is disengaged. Our team at NHANCE Digital assists businesses in setting up intelligent response workflows so that no comment goes unaddressed.
Do: Plan Ahead and Post Regularly
Posting at intervals or after extended silences can damage your engagement. We suggest organizing your content calendar no less than a month in advance, alternating promotion posts with value-based content such as tips, behind-the-scenes images, or local events. As a top social media marketing agency in London, businesses depend on us to assist you in finding the ideal rhythm and relevance equilibrium.
Don’t: Use Hashtags Without Purpose
Overstuffing your captions with popular hashtags can appear to be a quick route to reach, but it frequently fails. Use hashtags that reflect your audience, your brand, and the domestic market. Unrelated or spammish hashtags can make your content appear false and lower engagement.
Do: Know What’s Appropriate (and What’s Not)
Avoid posting about divisive, sensitive, or unrelated popular issues just to become popular. London publics are informed, diverse, and look up to integrity. A single ill-judged tweet can go viral for the wrong reasons. At NHANCE Digital, we advise brands on how to remain topical without being off-brand or insensitive.
Bonus Tip: Engage with Local Experts
Social media success is not so much about posting as it is about strategy, timing, and tone. As much as we’re happy to be a respected social media agency in London, we also work with local partners providing services such as Glasgow SEO services to enable brands to build their digital presence throughout the UK.
Want some support with making sense of social media? Have NHANCE Digital help your brand grow, engage, and get noticed for good.