Introducing Your Brand to a Larger Audience Using Digital Marketing

Today, we can see a distinct shift from conventional marketing to digital marketing. The shift has become more evident than ever thanks to the pandemic. The lockdowns and work-from-home culture have pushed people toward the World Wide Web. Even those businesses that solely relied on traditional advertising methods have made inroads into the digital world. Here, NHANCE Digital is discussing the six ways that you can make use of digital marketing to introduce your brand to a larger audience.

SEO or search engine optimisation

This is the first and the most important way of introducing your business website to your target audience. It is not enough to have a beautiful website, but you need to optimise it for the search engines so that your target audience can easily find you. With the right SEO tactics, you can enhance the amount of organic traffic that comes your way.

The best part? The results achieved through SEO are trackable and measurable. So, if there is any SEO strategy that is not working in favour of your business, we can always tweak it.

Content marketing

Content continues to be king and people are always on the lookout for good content. This is a long-term strategy and can help in building strong, long-lasting relationships with your audience. For this strategy to be effective, you need to craft content that provides value to your potential customers. Content should be informative, relevant and also interesting. You can create some of the content to give information about product/services and some others to let your audience know of the changes within the company. You can even write content to let your customers know of the evolutions and innovations within the industry.

Email marketing

Emails are not redundant and they are one of the most important forms of digital marketing. This is a type of off-page marketing. With a well-design email marketing campaign, you can reach out to your audience and connect with them. Email marketing can be a cost-effective way of introducing your brand, providing customers with information regarding upcoming sales and so on. Moreover, you can personalise the emails to engage your customers and ensuring that they always think of your brand.

Email marketing is actually one of the most low-cost methods of driving the highest conversions.

Social media marketing or SMM

With Facebook, Twitter and Instagram taking centre stage in people’s lives, you cannot ignore social media networking sites. Your brand has to be present in one or a few of the social media platforms. This is one of the best ways to connect, engage and keep in touch with your audience. It will help you to create followers who will advertise your brand on their own. Also, being present on social media will open your brand to a much larger audience. It may even go beyond your immediate target audience. But, social media is unforgiving. It gives you the right amount of exposure to run a successful business, but it also opens your brand to criticisms. If you need any help with your social media campaign, rely on NHANCE Digital. We are a social media agency in the UK with an experience that goes as far as 10 years. Leverage the experience of social media experts to take your brand to the next level.

Pay-per-click advertising or PPC

Whilst SEO is a form of organic digital marketing, PPC is a form of paid advertising. This method is extremely effective in driving targeted traffic to your website. With the help of PPC, you can place your website above the websites that are ranking organically. Your target audience will be seeing your website first and that increases the chances of them clicking on your website. As experts in running PPC ad campaigns, we are here to assist you at every step of the way. We understand that mistakes can be costly when it comes to running PPC ads.

Are you ready to take your brand to a much larger audience? If so, NHANCE Digital is here to help you take the next big step. Our digital marketing experts are experienced and they know that one size solution does not fit all types of business. Call us to know more.

Proven Ways that SEO Can Help Your Business Grow

Every business, small or big, requires some kind of Internet exposure. If you do not catch up or ride the wave, you are bound to stay behind. But, there are so many parts of a business that one needs to manage that promoting or focusing on digital marketing takes a backseat. This is where NHANCE Digital can help you. We provide bespoke SEO services at cost-effective prices to promote businesses on the Internet. When applied properly, SEO is known to fetch a high ROI.

Here are a few ways of how SEO can help your business grow.

SEO increases inbound traffic

If you want to generate more business, you need to generate exposure. The best way to do so is through SEO. By optimising your website for the search engines, you can drive a lot of traffic. The more traffic and visitors your website get, the better are your chances at converting them.

Relying on traditional marketing for promoting your business is not just old-school, but extremely expensive. With SEO, you can attract inbound traffic without having to pay a lot. You can talk to us to know the strategies that we implement to drive website traffic.

SEO drives more customers

Having a well-structured and well-designed website is never enough. You need to get the word out and the best way to do is SEO. When your website is optimised for the search engines, it allows your target audience to find you easily. As more and more people visit your website, the chances of them becoming actual paying customer increases.

Moreover, we can help with crafting informative, interesting webpage content that will give your visitors the information that they need. Also, we can make the content appealing so that your target audience feels enticed.

With the help of our SEO specialists, you can enhance the chances of more people buying your products or availing your services.

SEO helps in building credibility and trust

Today, it is more important than ever to establish rea authority in your niche. But, this is not going to happen fast. It will take time to build credibility and appear as a trustworthy brand to your target audience. Your potential customers will see you as a trusted brand when they find your website ranking high in SERPs for the right keywords. This is going to result in increased sales.

As one of the leading SEO companies in Edinburgh, we can help you gain the trust of your audience through well-written content, testimonials and high-quality backlinks. We will also help you build long-term relationships with your target audience.

SEO provides long-lasting results to businesses

When it comes to running outdoor ads or print ads, the biggest challenge is staying relevant for a long time. If you fail to generate the desired attention within a limited timeframe, all your advertising money goes down the drain.

On the other hand, SEO is an evergreen form of marketing. Thanks to the Internet, you get to stay relevant and in the forefront for a very long time. By writing blogs, guest blogs and receiving reviews from your existing customers, you can continue to be in front of your audiences’ eyes.

What’s more? People can find your business when they type in your brand name or keywords related to your product in the search bar. So, you might find SEO to be a slow process, but it provides long-lasting results. You can continue to reap the benefits.

SEO has the best ROI

In business, it is all about ROI. SEO provides a high ROI at a much lower cost compared to conventional marketing methods. This digital marketing tactic allows you to connect with all the right people, expand your business and get you the exposure that you deserve. It also allows you to connect with industry experts and build strong connections.

These are a few of the proven ways by which SEO helps all types and sizes of businesses to grow. If you want your business to stand apart from the rest, reach out to NHANCE Digital. Our team of SEO specialists are eager to provide you with bespoke SEO tactics that will help your brand grow and prosper.

Actionable things you can do today to boost your website sales

Large or small, every business wants results. It would be frustrating to wait for your website to start generating sales. Luckily, there are a few things that you can do to optimise your website so that sales are generated quickly. At NHANCE Digital, we have more than 10 years’ experience in helping businesses increase their website sales. Here are a few tips that you can consider.

Design a simple homepage

Most homeowners assume that it is better to offer as many products as possible on their homepage so that visitors are provided with a range of options. But, this leads to cluttering your website. You need to create a simple website that provides visitors with all the important information. You can create internal links so that visitors can get more information regarding a specific product or services, if they want. 

An overwhelming homepage drives visitors away. There is simply too much to digest, and therefore, visitors feel confused and they leave the page.

Create innovative ways to capture email addresses

Even today, email marketing is one of the most essential, results-driven and viable online marketing strategies. It is also one of the tactics that produce the most ROI across all the different marketing strategies. However, it will be impossible to do any email marketing if you do not have email addresses.

So, you need to come up with innovative methods to capture the email addresses of your visitors. You need to create an opportunity to bring them back to your website using email marketing campaigns. Some of the ways that you can convince visitors to leave behind their email addresses include subscribing to a newsletter, getting a free product trial or signing up for discounts.

Add images or videos to your key conversion pages

Videos and high-quality images can increase your conversions as the human brain process visual information 60,000 times faster than normal text. This means that if you provide your audience with a mix of pictures, text, videos and infographics, you will be able to entice them and keep them interested.

Build credibility with testimonials

Today’s generation of online shoppers relies heavily on testimonials and reviews. Also, you need to have social proof of your business so that your target audience can trust you. Case studies, images of your staff and reviews can help build credibility for your website. This will be helpful in convincing your visitors to select your products or services.

Craft quality and relevant content

Content is one of the best ways to increase traffic, as well as, conversions. You can create relevant, informative and interesting content. Give your visitors all the information that they need to start using your product or services. Make it easy for them to understand your brand and how you are here to help them.

If you are selling a broad range of products catering to a wide demographics, it would be good to create content for a specific market segment. This will help in drawing in customers from various market segments. Your content will also appear personalized.

If you need any help creating such high-quality content for your website, you can connect with NHANCE Digital and leverage the expertise of our team of content writers. We can craft content as per your audience, business goals and other specific requirements.

Think of incorporating upsell

In brick-and-mortar stores, you’ll find salespersons trying to upsell you a product. Most of the times, it works. You end up buying a host of products and you may not even need some of them. If people can upsell in a store, you can also do it online. You can draw in your customers by giving them enticing offers and discounts. Once you are successfully lured them, you can showcase your premium products that are priced higher.

So, these are a few tactics that you can use to enhance your website sales. If you are struggling with the same, you can reach out to NHANCE Digital. With our digital marketing agency services, you will get to leverage the experience and expertise of our entire team. We will provide you with personalised solutions to meet your unique business requirements and goals.

Key things to know when hiring an agency for link building

Do you want your website to occupy a top position in the search engine rankings? If so, you will need to invest in link building. Links have always formed an important part of SEO and it is not easy to do it yourself. If you are thinking of hiring an agency for link building, you need to find an ethical agency like NHANCE Digital who only follow white hat link building techniques. Let us tell you the other crucial things that you need to look for in a link building agency.

Experience in link building

Link building is all about reaching out to industry connections and requesting them to provide backlinks. It also involves guest blogging and internal linking. For the best results, you would want to hire link building services in the UK from an agency with significant experience. For instance, we, at NHANCE Digital, specialise in link building and have over 10+ years of experience in the industry. This puts us in a favourable position to reach out to our connections to help our clients build links fast. An inexperienced agency might knowingly or unknowingly resort to black hat link building techniques because they lack solid connections.

Link building strategy

Strategy is important to any link building agency. You do not have to be a digital marketing professional to ask questions. Moreover, asking a link building agency about their strategy is good because it will give you a clear idea of what you are paying for.

In the link building world, there is nothing called a ‘secret link building strategy’. All companies have to follow the regulations and rules set by Google. The only difference is that not all strategies might be beneficial for your business. So, the trick is to find an agency who will understand the specific and unique needs of your business, and provide you with customised link building strategies.

This is what our link building specialists do. They study the client’s business, conduct a competitive analysis and come up with a plan. We provide our clients with an overview of that plan so that they are always informed.

Pricing

This is tricky. All higher priced companies do not mean top-notch quality. Sometimes, large link building companies charge more because they have overhead costs, large offices and lots of employees. While all link building agencies charging a higher price is not inherently bad, you have to make sure that you know what you are paying for. Similarly, it is not wise to search for the cheapest link building agency and expect to get the best quality.

You need to ask the agency the strategies, resources and tools that they will use to help you get the results that you want. The decision has to be made after you have done your research and due diligence.

At NHANCE Digital, we provide our clients with the option of flexible price packages. Since we offer bespoke link building services in the UK, the package can also be personalised. This allows our clients to enjoy a lot of flexibility and we are fully transparent when it comes to giving a break-up of the costs.

Diversity in link building tactics

Our link building experts believe that high-quality backlinks can be achieved by using different tactics. This is why we focus on providing links from various places and through the implementation of varied techniques. Some services that you can expect from us are citation building, guest blogging, social media content, blog commenting, testimonials and so on. We work toward finding white hat link building techniques that will help our clients grow their links. Our focus is always on getting good quantity links rather than a lot of links of poor quality.

Support services

Communication is key and once you avail link building services from an agency, you should be able to reach out to them easily. Ensure that the agency maintains an active correspondence with their clients. We, at NHANCE Digital, always keep our clients aware of our strategies. We also inform them if we are about to make any changes.

So, are you looking for a link building service provider in the UK? Connect with us and let us help you.

How does social media benefit your SEO efforts?

In a short span of time, social media have become extremely popular and important. Today, Facebook is nothing short of a social media super power and Instagram has grown from having zero users to more than 700 million users. It is safe to say that the social media landscape is changing and along with it, the relationship that social media and search engines once shared.  

However, it is still unclear if social shares have any direct impact on search engine rankings, but the indirect benefits of aligning SEO and social media are indisputable. Being an SEO service company in the UK, NHANCE Digital has outlined below the SEO metric-specific boosters provided by social media.

Link earning

Link earning is the holy grail of any kind of link building campaign. This has the power to gain several links from a single piece of content as opposed to getting individual links from one at a time guest post. However, unless your website boasts of a large number of subscribers or visitors, your potential for link earning will be reduced significantly.

This is where social media can help your SEO and link building efforts. The great thing about social media is that almost every one of your target audience will be having a social media profile and most likely have hundreds of friends and connections. This gives you a ready-made platform through which you can promote your content to instantly connect and engage with hundreds of people. Also, you get the opportunity to showcase your content to people who are outside of your immediate network.

Your content is going to get a million views and possibly thousands of shares. This will indirectly have an impact on search engine rankings.

CTR and brand authority

Social media can be used to building not just awareness, but also a strong brand authority. It is true that people are extremely wary about untrue information on social media as compared to Google and other search engines. But, you can build brand credibility by keeping your social media account active. It will also help if you interact and engage with your social media followers. We can even help you in crafting social media campaigns that will help develop your brand in the public eye.

Once you have built a strong social presence of your brand, people will search directly for your brand instead of a product or service. With your brand name quickly showing up in the search results, your CTR or click-through rates from search are going to increase.

A lot of people who are looking for more information might even visit your website after visiting your social media page.

Social media profile in search results

The direct impact of social media on SEO is still debatable, but you cannot overlook the indirect impact that social media brings. For instance, social media profiles are delivered within the search engine result pages. This means that your strong social media presence is going to also have an impact on your SERP presence.

Admittedly, social media links within the SERPs mostly appear for branded search terms, but you cannot discount them completely. In the digital age, SEO is seen as a holistic practice and this is why you should not overlook the importance of social media.

As we have already mentioned, social metrics are not considered as a direct ranking factor. But, social media and search engine optimisation work together to boost a brand’s online presence and ranking. Social media gives brands the opportunity to quickly share their content with hundreds of people. It also gives brands the opportunity to connect and engage with their target audience. The indirect influence that social media has on search rankings can help your business grow and achieve great success.

So, do you need help creating powerful social media campaigns? From crafting social media campaigns to developing SEO strategies and writing high-quality content, you can count on NHANCE Digital to take care of your specific requirements. Get in touch with us to discuss your individualized business needs and allow us to help you understand the impact that social media has on search rankings. We can boost your SEO efforts and help you stand out.

Simple, Yet Effective Ways to Manage Your Social Media Reputation

Social media has grown by leaps and bounds. Today, it is considered to be a privilege to have a strong social media presence. Customers love brands who are active on social networking websites like, Instagram, Twitter and Facebook. Moreover, such brands appear to be trustworthy and easily approachable.

Regardless of whether you are a brand or an influencer, you would want to have a positive social media reputation and NHANCE Digital’s social media marketing services can help you achieve those goals. Keep reading to know some of the ways that are effective in managing one’s social media reputation.

Responding directly and professionally to customers

Several customers turn to social media for their customer service needs. In the case of a consumer complaint, you should never defend yourself aggressively. Also, you should not delete the negative comments that are coming your way. Moreover, ignoring is not the solution.

So, what should you do? You need to tactically respond to your customers. You can send them a direct message to understand their grievances. This will show to your followers that you take their issues seriously. You need to display empathy to show your audience that you understand their problems and you are here to help.

Your eagerness to help is going to prevent future negative comments and also help in maintaining your credibility.

Share the story of your brand

On social media, people appreciate stories, especially such stories that tug at their emotional heartstrings. If you want your business to grow, you need to humanise your brand and the best platform to do so is social networking websites. This is where you can share your brand’s story in such a way that your audience can relate to it. This is one of the most effective ways to boost your social media reputation.

Whilst sharing your brand story, you can also include the stories of your employees who work with you. This will show your audience how much you care about your team. The story can be shared in the form of a short video, images and so on.

Encourage reviews on social media

When it comes to managing your social media reputation, it is a good idea to encourage your customers to share their experience on social media. You can create CTAs and clickable links to request customers to leave a review of your company. As you must be aware, reviews are extremely important because people tend to trust them more.

The more positive reviews on social media, the more customer engagement and this will eventually result in increased trustworthiness in your brand.

Focus on building a positive brand image

Company websites are optimised to drive traffic and sales, but social media is a different ballgame. Social networks are for building positive brand image and relationships. This means that you do not have to post fresh content daily talking about your products or services. This will only drive your followers away.

You need to post visually appealing content on your social networks so that your target audience can connect to them and feel compelled to share it with others on their social media profiles. You can also create appealing videos.

Social media is all about building connections and this will help your brand to grow.

Create interactive content and games

If you want to stay on top of your social media reputation game, you have to find innovative ways to connect and interact with your social media followers. Whilst giving them information about sales and the latest developments in your company is great, but you also have to think of ways to keep them hooked to your social media page. For that, you can frequently create puzzles, trivia and other such games. You can also hold contests and giveaways. This will help your social media reputation to grow.

We understanding that managing social media reputation is easier said than done. This is why NHANCE Digital is here to help. We work with a team of excellent social media wizards who knows the ins and outs of social networks. They can help your brand’s social presence grow and also assist in building a positive brand reputation. Call us, today!

Ways to build and protect your business’ online reputation

Today, everyone is living in a search-happy world. It is a given that before customers consider doing business with you, they will Google you first. This is why it is imperative that your brand’s online presence is strong. Creating a shareable, reputable and easily searchable content is your best defence against negative reviews or comments appearing first in search results for your business. But, just creating an online brand presence is not enough, you also have to ensure that you have a spotless online reputation. How can you do that? We, at NHANCE Digital, have listed below online reputation management practices that will help shape the search results of your brand and boost its online credibility.

Always keep your website updated

Website is the first place that your potential customers will visit when researching about your business. You have to ensure to leave a strong first impression. Once you have taken care of the basics like, the contact information, landing page and product or service offerings, you can add other features.

You can write a good bio on your website so that people know what your company is all about and what you are offering. In the bio, you can include your past experiences, area of expertise, major accomplishments and so on.

Also, if there are any changes in the location of your company or contact information, update your website with the relevant details. An up-to-date website gives customers the assurance that the business is legitimate and credible.

Create a blog for your company

A company blog can help you achieve a lot more than just greater visibility in the SERPs. It can also drive more traffic to your website and help you in building relationships with your target audience. Most importantly, a company blog will position you as a leader in your niche. It will provide your potential customers all the information that they need regarding your business, products or latest industry trends. A well-written blog will give you both exposure and authority. In order to give your online reputation a boost, you must keep the company blog updated with new posts.

Focus on managing online reviews

On average, 88% of all customers read and trust online reviews. This only comes second to personal recommendations. So, you cannot ignore the importance of online reviews. Showcasing the experience that your customers have had with your company can create realistic and positive expectations. However, this also means that you are opening yourself up to negative reviews who may not have had a great experience with your company.

This is why you need to manage online reviews. You have to encourage your customers to leave a positive review so that the negative reviews do not come in focus. Also, you have to treat your customers’ right and provide them with what you promise. Most importantly, regardless of whether the feedback is positive or negative, you must respond to them. This will show your customers that you care.

Socialise relevant content of your company

Social networking websites like, Facebook, LinkedIn, Twitter and Instagram are extremely popular. They are also a great platform to advertise your company and connect with potential customers. You can great social media accounts for your company and share relevant information to showcase that your company is active. Being found on social media is also a great way to build and maintain your online reputation. These platforms give you ample opportunities to engage with your target audience and create long-lasting relationships.

Do not ignore your personal brand

If you focus on developing your personal brand the same way that you develop your business brand, you will have increased influence and visibility on the SERPs. This is particularly true in the case of up-and-coming businesses trying to find a foothold in the industry.

You must remember that an online reputation can make or break your business. If you do not invest in managing your brand’s online reputation, you may lose out on a lot of potential customers. It can severely impact your bottom line. If you need help, connect with NHANCE Digital. We are an online reputation management agency in the UK specializing in providing bespoke solutions.

Website Design Best Practices for Greater Business Success

Website design can be quite overwhelming if you do not know what makes for an innovative and successful website. Since the design of a website is considered to be one of the top factors when it comes to deciding the credibility of a business, knowing the key website design practices is important.

As the providers of web design services in the UK, we are going to give insight on important website design practices that you must implement for achieving greater business success.

Create actionable CTAs

Two primary goals of a website are to tell that customer what you offer and to attract a large target market. In order for the customer to complete an action, you have to entice him or her. The action might be to download a case study, sign up for a newsletter, set up a consultation or buy a product. With strong CTAs or calls to action, you can convert visitors into new clients or leads.

Strong CTAs must be a part of your initial website design and not an afterthought. You must position them in appropriate places so that it makes sense for your target audience.

This website design best practice can be considered for brands belonging to any industry or sector.

Fast page loading speed

Even a single second of added loading speed can cause your sales to drop. It can also increase your website’s bounce rate. We understand that you might want to create a website that offers your target audience all the information that they are seeking, along with videos, images and animations. All of this is bound to make your website bigger and heavier. The chances are that your page loading speed might be affected due to this if you do not consider optimising all the website design elements.

According to recent studies, load times are inching closer to 2 seconds as opposed to the present 3 seconds. This means that your potential customers are expecting your website to load in less than two seconds. You can implement the following tactics to cut your page load times:

  • Implement a CDN or content delivery network, which will take all the static files (JavaScript, images and CSS) and deliver them to servers that are closer to the physical location of the user. Since the servers are closer to the user, the page is going to load faster.
  • Reduce the size of the pictures used on your website without sacrificing the quality of the images.

For more pointers on how to improve the page load time of your website, talk to NHANCE Digital.

Search engine optimisation (SEO)

SEO is one of the most effective and simple website design practices suggestions. The whole purpose of designing a website is to help potential customers find you easily. But, without optimising your website for the search engines, your target audience will not be able to connect with you or visit your website.

For optimising your website for the search engines, you need to conduct proper keyword research and implement them throughout your website content. Also, you need to optimise the XML sitemaps, schema and other such on-page SEO elements and tags. If these seem like too much technical jargon, allow our SEO specialists to help you.

Mobile-friendly website

You may have a great website that looks amazing when viewed on a laptop or desktop, but when displayed on a tablet or mobile phone, it becomes unorganised and cluttered. If you are facing something similar, you are going to lose potential customers. Since mobile search has surpassed desktop search, you cannot continue to have a website that only looks good on the desktop. You need to consider responsive design for your website so that the website content is displayed properly on devices with any screen size. Also, a responsive website is easy to navigate on all devices including desktop, smartphones, iPads and so on.

Are you employing any of these website design practices? These are only a few of them that we have explained. Colour scheme, high-quality photos and easy navigation are some of the other website design practices that you cannot overlook.

If you need any help designing your website, feel free to talk to NHANCE Digital’s website designers.

Website Improvements to Boost Post-COVID-19 Sales

COVID-19 outbreak has slowed down many businesses and many even has had to shut down. However, the pandemic has also created hidden opportunities for businesses to take advantage of, especially with digital marketing. If you make some much-needed improvements to your website, you can potentially increase your chances of enhancing sales.

We, NHANCE Digital, have listed out some of the major website improvements that you can consider to boost post-COVID-19 sales.

Enhance page load time

This was important even before COVID-19 and it is more so now. Decreasing the page load speed is one of the foremost website improvements that you should focus on. The page load time has an enormous impact on your website and the bounce rate.

With more people sitting at home, you can be assured that they are all searching for something or the other online. If they happen to come by your website, you would want them to have a good experience so that they keep coming back. But, if your webpages load really slowly, you can be sure that your visitors will not be coming back in the future. Slow websites put off Internet users and you lose out on the chance of turning those visitors into actual customers.

Freshen up the content of your website

People have a lot of time at the moment and so, they are doing quite a bit of online reading. Do you want to catch the attention of your potential customers? Refresh the content of your website. Make it more engaging and interesting so that visitors would want to spend more time exploring your website.

Through the creation of interesting webpage content, you can nudge your visitors toward the CTA and compel them to take an action.

Make your CTA buttons attractive

Simple changes can make a huge impact on your overall website design. For instance, changing the color of the CTA buttons. You can make them look attractive and encourage your visitors to click on them. Also, with this small change, you can bring the buttons to focus.

Provide more customer service options

You may sell the same products as your competitors, but you can differentiate yourself from them by offering better customer service. You can come up with ingenious offerings to entice your audience. You can provide them with a seamless and amazing user experience when they are on your website. For instance, you can improve the navigation of your website so that they can find what they are looking for without getting frustrated. You can also keep several options and ways to connect with your customer service team. If they can get a prompt response to their query, the chances of them making a transaction with you go high.

Add pictures or even videos

The coronavirus outbreak has made people wary of stepping out of their homes. This means that your website must clearly explain to them the products or services that you are offering. This is actually good news for online businesses and if you can take advantage of this opportunity, you will benefit greatly.

One of the ways that you can make sure your potential customers understand what you are offering them is through high-quality images and even videos. You can include those to your website so that your audience knows exactly what you are giving them and can make up their mind. You can also include tutorial videos and things like to clearly explain the uses of your products or services. If you have a lot of things to share, you can connect your website with your social media channel and direct your customers there. This will make sure that your website does not get too heavy and slow.

So, these are a few ways by which you can improve and optimize your website. Your website must entice, encourage, and excite your target audience so that they happily take action. If you need help designing your website or wish to redesign it, you can reach out to NHANCE Digital. We are a web design company in the UK specializing in website designing and also developing. We can even help you with your SEO requirements.

Contact us today to get started.

How Can You Enhance the ROI of Your Content Marketing?

Content marketing is known to produce amazing results for businesses of all types. However, you might have to produce large volumes of content before you can see positive results. By implementing a few smart approaches, you can increase the ROI of your content marketing strategies. Keep reading to see the tips that NHANCE Digital professionals have for you.

Regularly update your content

If you belong to a fast-paced industry, content can quickly go out-of-date on the Internet. Even those content that are called evergreen might only be relevant to Google over a limited period of time.

In order to keep your content relevant, fresh and reap the benefits of SEO, you need to regularly update your content with new information.

Updated content offers the following advantages:

  • Your audience will get updated information and know that you take the time to keep them informed
  • Google pushes fresh content to the top of the SERPs
  • Repurposing or updating your old content gives you the opportunity to promote it again

Do not skip the research stage

If you are skipping the research phase, it means that you are making the most out of your content marketing strategy. Content marketing is not about crafting blog or article posts that you think your target audience would be interested in. You have to properly research what your audience is interested in and gather data. Along with conducting an audience research, you also need to carry out a keyword research. Moreover, you have to find out the intent of your users and do a competitive analysis to see what type of content is being published by your competitors.

Your content marketing can only be a success once you have a true understanding of who your audience is and what they want from you. At NHANCE Digital, we make use of the right tools to find out the requirements of the audience. Audit is almost always our first step to crafting any type of online campaign.

Regularly promote your content

When it comes to enhancing the ROI of your content marketing, you need to pay attention to content promotion. You should not just focus on producing content in bulk, but also make efforts in properly promoting them. Your content must reach your audience and they should be able to easily find the content.

If you need help promoting your content, you can hire our content marketing services. Our experienced content marketers will help you out.

Optimise and analyse your content

The production, as well as, promotion of content is only a part of a successful content marketing campaign. If you want to see positive results, you need to monitor your content even after it has been published.

Some of the things that might need optimisation includes:

  • The placement and type of images placed in the content
  • The heading of the content, as well as, the subheadings
  • Timing of publishing the content and also the time for promoting it
  • The wording of the CTAs and the format of the content

You also need to optimise your content by using the right keywords. It is the keywords that will help your audience find the content on the Internet when they search for it on the search engines. Also, keywords will make it easier for the search engine crawlers to index your content and show it for relevant searches.

Last, but not the least, when it comes to content marketing, your focus should always be on quality. It is not necessary that you have to produce a lot of content in bulk, but whatever you produce should be of the highest quality. If you go on publishing low quality content, you will lose credibility in the eyes of Google and also your target audience.

So, where are you at with your content marketing campaigns? If you need any help, do not hesitate to reach out to NHANCE Digital. Our team of SEO experts and content marketers will help boost your content marketing campaign. With our help, you can see positive results and also get a high ROI from your campaign. If you tell us your specific goals and needs, we can craft a customised content marketing campaign for you.

SEO After COVID-19 Pandemic – Opportunities to Make Use Of

Thanks to the coronavirus pandemic, the world is reeling under a state of bewilderment, panic, confusion and uncertainty. But, the show must go on. The pandemic has shown everybody one thing – you need an online presence for your business. When you want to rule the World Wide Web, you have to hire professional SEO services in Glasgow. At NHANCE Digital, we offer affordable SEO solutions to help businesses remain afloat during these tough times.

If you are wondering what happens to SEO post COVID-19, let us tell you some of the opportunities that you need to start working on right away.

  • Study Google Trends and stay at the forefront

Due to the pandemic, more people are home than outside. This means that more people are searching online.

You can monitor Google Trends to find out new topics and questions that people are wondering or asking about your industry. If you can quickly recognise trends that are relevant to your business, you can start crafting content around those topics.

By the time sales picks up, you will be ready. Your content is going to be out there and it will be on the topics that your target audience is looking for. This will help improve your SEO and drive more traffic to your website.

  • Monitor keyword rankings

It is time to closely monitor keyword changes. In times when demands have completely shifted or there is a lot of demand, you will notice that there are shifts in the user intent and search interest on individual queries.

If you fail to monitor this closely, you will lose out on the opportunity to reach out to your audience. Also, knowing how the search pattern is changing will give you room for improving your content.

  • Time to build your content bank

As consumer behaviour is shifting, people are going to behave and search differently than what they did before the COVID-19 pandemic. Right now, you have the time to conduct thorough research and find out what really interests your audience.

You can start by giving important to top or mid-funnel content. Even though this content is not going to convert in the short term, you can get your audience into the funnel to present your services or products for their future needs.

By keeping a stockpile of content ready, you will be ready ahead of time and can get an edge over your competitors.

  • Embrace brand new content strategies

The opportunities being presented today were not anticipated because the pandemic situation was not anticipated. But, you have to change your approach and strategies to remain relevant during these times.

Since people are spending a lot of time online, they are consuming different content forms. Whilst article and blog posts are still important, you also need to embrace other content strategies. For instance, video content. You can take advantage of this form of content to connect and engage your audience.

If you do not want to invest much and want to try it out first, you can repurpose your old content into video content. You can also create infographics and so on.

  • Not just content, pay attention to other SEO elements as well

What we imply here is that you should wisely make use of your time and money. Content is definitely important, but you also cannot ignore the other elements of SEO that will help you rank in the SERPs.

We would recommend that you focus on SEO as a whole and give attention to the following:

  1. Make sure that the page speed of your website is what it should be
  2. Check the structure of your URL
  3. Keep your website updated with fresh content and images
  4. Make sure that your audience can easily find your content
  5. Make changes to your website design and navigation to heighten the user experience

We understand that many of these tasks might require you to outsource SEO to a professional company. This is where NHANCE Digital comes in. We provide bespoke SEO services and can make sure that your business continues to remain relevant even after COVID-19 pandemic. Talk to us today to discuss your specific requirements.

How to Craft the Perfect Post on Facebook, Twitter and Instagram?

Managing a results-driven social media strategy is a challenge for businesses of all types and sizes. Discovering how, when and which features to use when it comes to creating posts takes time and effort. Also, no two posts can be similar as the social media platforms are different. For instance:

  • Facebook is for keeping in touch
  • Twitter is for sharing information
  • Instagram is for sharing videos and photos

As one of the leading providers of social media marketing services, NHANCE Digital offers some tips and tricks on how to create the right posts for Instagram, Twitter and Facebook.

Facebook posts

  • Make the posts engaging with visuals – Images remain one of the most engaging posts on Facebook. You can also upload creatively made videos, along with a catchy caption.
  • Keep the copy free of links – Long URLs do not make your copy appealing. There is no point in using precious update real estate for such horrendously lengthy URL. Users can easily click on the title or generated thumbnail for the URL to navigate to the webpage, blog post or any URL that you wish to link to.
  • Increase the word count of the post – Posts with 80 words or more can garner a lot more engagement than posts with fewer words. However, we are not implying that all your posts should be 80+ words. But, you have to mix and match.
  • Employ different punctuation – For your posts to stand out on Facebook, you can make use of different punctuation. Some of your posts can carry hashtags, others can come with an exclamation mark or question mark.
  • The titles should be less than 100 characters – When posted on Facebook Business Page, titles that are more than 100 characters get automatically cut off. So, make sure to reduce the title character so that half of it does not get hidden from view.

Other tips would include experimenting with emoticons, publishing your posts on weekends or after work hours and reflecting recent happenings on your posts. You can also make your posts interesting by publishing trivia, quizzes and so on. This will make your posts more appealing to your Facebook followers.

Twitter posts

  • Always keep your tweets short – Ideally, 120 to 130 characters is good for Twitter posts. All your tweets must be succinct, giving as much information as needed.
  • For retweets, include Twitter handles – If you are sharing an article or stat, remember to include the Twitter handle of influencers. This increases the chances of your tweet being retweeted. The goal is to have your tweet shared as many times as possible.
  • Be judicious when it comes to hashtags – Do not fill your Twitter posts with just hashtags. One or two is more than enough to garner attention. Also, ensure not to force trending hashtags on posts where it is not required. Simply put, only include hashtags that are relevant to your post or industry.
  • Use visual content – Visuals are also important for Twitter as it is for Facebook. Even though normal tweets are typically not shared with a photo, you can include images in some of your posts to make them more engaging. You can also include short videos.

Additionally, you can include links in the middle of your post so that it catches the attention of your audience.

Instagram posts

  • Include important information in the first 2 lines of the caption – Even though Instagram gives you 2,200 characters, the text gets truncated after 3 lines of text. To grab the attention of your audience, you should keep your opening line catchy.
  • Micro-blogging – Micro-blogging is trending on Instagram and you can make use of this to share valuable content with your target audience. You can take your audience behind-the-scenes, offer tips and tricks and so on.
  • Hashtags – These allow Instagrammers to find new content and also accounts to follow. So, use as many as 11 or more hashtags. But, make sure they are relevant.
  • Encourage replies – Ask your followers to directly respond to your posts. This is one of the best ways to enhance engagement on your Instagram posts.

Besides, use good quality images for your posts. If you want to know more, contact NHANCE Digital. Our social media marketers will gladly help you out.

Digital Marketing Strategy: Implementation and Practice

A well-designed online marketing strategy is necessary for every business owner who wants to make use of the opportunities provided by the Internet to grow their business. There are many ways to do digital marketing and this is why you need a clear strategy. Otherwise, you would be wasting time on trying out different activities, not knowing which one is right for your business. So, NHANCE Digital has outlined below the steps that you need to follow to create a winning marketing strategy. As a digital marketing agency in the UK, we recommend these steps.

  1. Set your goals

Do not jump into the world of digital marketing without goals. You need to have clear business goals and metrics that will help you to measure your online marketing efforts and how your business is growing. For instance:

  • Your goal can be to receive a minimum of 2 quotes every week through your website
  • Your goal might be to increase the number of warm leads on your email list to 1,000 by the end of the year

These are just examples. But, if you are unsure of what your business goal should be, call us and help us understand your business. Our team can help you set realistic goals based on your business needs.

  • Know your target audience

The next step is to clearly define your target audience. These are people who you are trying to reach through your digital marketing efforts.

We have come across business owners who feel that by deciding a specific group of people, they are reducing their potential target market. But, this is not true. If you try to reach out to everyone, it is possible that you will end up appealing to no one.

You need to take time to define your target audience because they are your potential customers. Think about where they hand out, who they are, how they spend their time and so on. You can also define them by their age or gender based on what products or services you are offering.

  • Get clear on where you are positioned in the marketplace

You need to know what the USP of your business is before you move on to the action steps of your digital marketing strategy. Think about what makes your business different or why should somebody choose you and not your competitors.

Once you have this figured out, it will help you in sending the right message to your target audience.

  • Select specific activities and tactics

After steps 1 to 3, the important groundwork has already been done. Now, you have to get down to the plan of action and you should find it quite easy. Here, you have to select the specific tactics that will help you achieve the goals that you have set. You can begin with a quick audit of your present activities. Based on the audit report, keep the activities that are working and get rid of the rest.

However, since Google is always coming up with new changes, we prefer to carry out periodic audits. This helps us in keeping up with the changing times and helping our clients stay a step ahead.

  • Decide how to measure your results

By now, you must be excited and eager to start implementing your newly planned digital marketing strategy. But, before jumping in, you have to define how to measure the results.

For instance, you can keep a weekly note of the number of leads that you are receiving through your website contact form or you can set up Google Analytics on your website to know where your website traffic is coming from. Get in touch with NHANCE Digital to know more ways of measuring results.

  • Schedule a time to review and improve your online marketing strategy

Finally, it is time to fix a date when you would be reviewing the progress of your strategy. You should give the tactics enough time to show some results, but not too much time that you end up wasting time.

Now, that you are done with the hard steps, it is time to put your digital marketing plan to practice. If you still need help, NHANCE Digital is here for you. We are one of the top-notch digital marketing companies in London and have an in-house team to look after your specific needs.

Important link building SEO activities for 2020

Google is continually improving its algorithms, and therefore, it does not come as a surprise that the time of link baiting is gone. Today, if you want to keep your website afloat, you have to implement white hat link building strategies.

In this guide, NHANCE Digital, the SEO link building company in the UK, has outlined a few techniques that are still worth the effort in 2020. Take a look below.

Exploit ego baiting

The focus of ego baiting is on content creation that aims to appeal to an individual’s ego. This is a win-win strategy for both – you are boosting someone else’s public authority and earning a link in return. This is typically successful when the target is an industry authority or a celebrity.

This link building tactic will help expand your outreach, and raise the authority and traffic of your post. You can include influencers in your content in any one of the following ways:

  • An interview
  • A mention
  • A round-up list

Repurpose your old content

If your website has existed for a long time, it might be time for you to review your content. You will surely have a lot of old content that is relevant, but simply sitting there with no traffic. You can refresh them with new information and give them a second chance to be with your target audience. Here are a few ways you can repurpose your old content.

  • Find and include the latest facts. You can go through your content and find out if anything relevant has happened in recent years or months. You can include that information in your content and make it relevant to the present times.
  • You can also add pictures or videos to make the content seem new and repurposed
  • Insightful infographics is another great way to present your old content and make it look interesting to your audience

Write and publish a guest blog

If there is one link building tactic that never gets old, it is guest blogging. It continues to remain one of the most popular and preferred link building strategies. Guest blogs allow you to earn more backlinks, along with gaining new audiences and boosting website traffic. This is why we continue recommending guest blogging to our clients who come to us to strengthen their link building efforts. This strategy is known to always bring results. However, to get results, one has to make sure that the guest blogs are written properly and on relevant topics. Also, you have to choose the right guest blogging platform, which is relevant to your niche. We have writers who take care of the responsibility of creating guest blogs and our SEO professionals handle the keyword research and the rest.

Brand mention, but in a relevant context

When we say brand mention, a lot of our clients think that they can simply mention their brand name anywhere and everywhere. But, that is absolutely wrong. You have to find the relevant context where mentioning your brand name earns you traffic or authority. Some of the places where it would make sense to mention your brand name are when you are commenting on a blog, giving your opinion on a forum, writing an answer to a question in Quora or writing a review for another company. Your brand can also be mentioned during business directory submission.

The right place for mentioning your brand can make a world of difference. As for writing reviews for other businesses, it will not only make the audience notice your brand name, but it is likely that the business you have reviewed will also return the gesture. So, make sure that you choose a reputable and high-authority website.

So, these are some of the most important link building activities in 2020. You can consider implementing these tactics for your website. It is crucial that your website always receives high-quality backlinks. In case the links are of poor quality, Google will simply mark them as spam and you will not get the results that you were hoping.

Do you need help with link building for your website? NHANCE Digital is offering affordable and bespoke link building services in the UK that you can avail. Call us, today!

Mobile-first Indexing – Things You Should Know

As you may have read, Google is fully rolling out mobile-first indexing on March 2021 for the entire web. With this, all websites are going to be ported over to the mobile-first index. But, should you be worried? What does that mean for your ranking? What should you do?

Google has never shied away from showing its interest in mobile-first indexing. The search giant has been quite vocal of this imminent shift. In March 2018, the search giant had announced that they were starting with mobile-first indexing and now, they’re ready to roll it out for the entire web. This means that from now on, Google is going to base what it places in the index on your website’s mobile version first rather than the desktop version.

This switch is made because the number of mobile searches has been rising at an exponential rate. So, Google decided that it was time to prioritise mobile results. Here, it is crucial to note that the mobile-first index is not an entirely separate index, the search giant only has one index from which it serves the results.

There’s no need to panic because NHANCE Digital, one of the leading SEO companies in Sheffield, have outlined below the most crucial things that you should know about mobile-first indexing. We hope that you will be prepared before March 2021.

First, do not panic as your rankings might not be affected

The mobile version of every website is going to be indexed from March 2021. But, that does not mean that your rankings will be affected. If the mobile version of your website is indexed by Google, you will receive a notice in your Google Search Console. This means that the search giant is going to determine as per the content available on the mobile website how you will be ranked. This sounds like a pretty big thing if you do not have enough content.

However, WordPress websites will not be affected much because they already have a responsive design. This means that both your desktop and mobile website will display the same content.

But, if you have separate websites for mobile and desktop, you do have something to worry about. You might want to consider making the switch to a responsive website or getting both your websites ready for mobile-first indexing. As an experienced SEO company in Leed, we will be able to help you with that.

Second, undertake a mobile-friendliness test

To be in the mobile-first index, it is not necessary for you to have a mobile website. Google is going to index desktop websites as well. But, it will be very hard for your website to rank if it is not mobile-friendly. So, what you can do is hire us to conduct a mobile-friendliness test. This will help us determine if your website is mobile-friendly. If your website passes the test, you can breathe a sigh of relief.

Third, think about the user experience on mobile

To appeal to the audience, the design of a mobile website has to be different than a desktop website. Even though mobile devices are available in varied screen sizes, you have to start with the smallest screen size. The easiest way out would be discarding a lot of content due to limitations of space, but that is not a good practice. Instead, you can make your website responsive so that it can quickly adapt itself to different screen sizes. This way you do not have to get rid of anything on your website.

Fourth, craft mobile-friendly content

Since the screen is small, people find it quite difficult to read content on their mobile devices. But, this can be fixed easily. Make sure that your paragraphs are compact and sentences are short. Also, the font must be large and there should be enough whitespace so that your audience does not get confused.

We all knew that this day would come since the very first time that Google rolled out mobile-first indexing. However, now that the search giant is serious about rolling it out for the entire web, you do not have a choice, but to get on board. If you need help from a professional SEO agency in Edinburgh, contact NHANCE Digital.

How to improve your local SEO right now?

local SEO company in Liverpool

Local SEO is an important digital marketing strategy for small businesses that operate on a regional basis. Whilst national SEO is focused on ranking in searches across the country, local SEO lays emphasis on appearing in SERPs in a particular location. This strategy depends on marketing your business, services and products to local leads and consumers.

Do you want to know how can you improve your local SEO? As a local SEO company in London, we, at NHANCE Digital, have briefly explained the different ways that your local SEO can be improved. Take a look.

Open a Google My Business Account

The most effective way to rank in local on Google Maps is to optimise your business profile or Google listing. This will also help you in gaining visibility in local SERPs. For this, you need to create a GMB or Google My Business account. From your account’s dashboard, you can edit your profile and enter all the relevant information that you need to attract your customers.

To have an optimised GMB account, make sure that you:

  • Create and verify the ownership of your GMB account
  • Provide up-to-date and accurate information
  • Include your hours of operation, logo, product or services that you’re offering, acceptable payment methods and plenty of pictures
  • Encourage your customers to leave an online review for your business and make sure to sincerely respond to the reviews
  • Publish posts announcing events, new products or special offers to your business profile

Get reviews from your customers

Customers writing positive reviews of your business is not only helpful in optimising your GMB profile, but it also encourages more customers to trust your business and buy your products or services.

To encourage your customers to leave reviews, you can use the following tips:

  • After you have closed a sale, ask for a review in person
  • You can send a post-purchase text or email to your customer to leave a review
  • Respond to the existing reviews by thanking the reviewers and also addressing their complaints

Craft content based on local stories, news and events

The COVID-19 pandemic and lockdown have somewhat changed the content consumption of the audience. People are not merely looking for content that advertises specific products or services. But, they are looking for brands that empathise with what is happening around. They also want to associate themselves with brands that care about their customers. This is why your content has to be a mix and match of local stories and brand promotion.

You can write about the causes that your business supports, create blog stories around the most sensational local events or activities, or you can create a location-specific webpage to serve various parts of a region.

Optimise your website for mobile devices

The shift to mobile is happening faster than expected. Also, it has been noticed that approximately 75% of mobile searches that exhibit local intent actually produce offline or in-store visits within 24-hours, which makes it imperative for online businesses to have a website that is optimised for mobile users. To achieve this, here are some tips:

  • Make sure that your website loads quickly. It should not take more than 3 seconds.
  • You can use bigger fonts so that it is easier to read while on the go
  • Make sure to use intuitive UI

If you can have a responsive website, it will solve all your problems. Responsive websites quickly adapt themselves to any screen size. This means that your website can be opened on a desktop or any mobile device.

Some additional tips to help with your local SEO efforts are given below:

  • Ensure that your NAP is always accurate and updated. This stands for the name, address and phone number of your business.
  • Invest time and effort in local keyword research
  • Leverage online business directories and get your local business listed on them. This will boost your local SEO and help you gain more online visibility
  • Pay attention to getting high-quality backlinks, which will make you appear credible in the eyes of Google and your local customers
  • Create a dedicated webpage for each of your products or services. You can also create region-specific webpages so that you can rank according to your location.

If you need professional help, NHANCE Digital’s local SEO services in Liverpool are for you. Connect with us and let our professionals tell you what to do next.

What are the common approaches to digital marketing?

Digital marketing, also called online or Internet marketing, has emerged as the most common way of promoting any business, especially after the COVID-19 pandemic. It helps to create brand awareness with the use of online resources. Slowly, but surely, digital marketing is taking over traditional marketing media and it is only about time when small to large businesses will depend on the Internet for promotional activities and connecting with the target audience. With Nhance Digital, you can be part of this revolution from now and reap the long-term benefits.

Here are some of the highly-used and main approaches to digital marketing that you should know.

SEO and SEM

SEO (search engine optimisation) and SEM (search engine marketing) are quite similar, but consist of different actions. They also relate to different aspects of digital marketing. SEO is the foundation for SEM and when each of them is used correctly, there is a good chance of getting high-quality website traffic.

SEM refers to paid search advertising whilst SEO is about organic search advertising. SEM are ads that appear before organic search results at the top of the page. Typically, this has a lot to do with the correct placement and usage of keywords.

SEO is a process that helps in enhancing the online visibility of a web page or website. Search engines assess certain things on a website like, keywords, tags and link titles to attract organic web traffic.

SEO is for unpaid traffic whilst SEM is for targeted traffic that you have paid for. Both of these strategies work in tandem to help websites achieve the desired goals and results. At Nhance Digital, our team of professionals are proficient in running both paid and unpaid ad campaigns. If you want to understand the difference between the two and how each work, you can talk to us.

Content marketing

Content marketing refers to the content that you will be displaying in front of your target audience. In order to create content that immediately attracts the attention of your audience and the search engines, you have to conduct thorough keyword research. Even though Google and other search engines condemn keyword stuffing, they have not done away with keyword usage altogether. Also, owing to algorithm changes and the focus shifting to user experience, search engines prefer keywords that seem to be naturally inserted rather than being forced into a sentence.

Apart from keyword research, content ought to be well-researched, interesting and informative. It must be written to impress both users and search engines.

Today, there are many different types of content that you need to focus at once, such as:

  • Writing content to be featured on Google snippets, which means that your content has to be broken using bullets, number listings and so on. Also, it can be written in a Q&A format.
  • Evergreen content, which remains on the Internet for a long time and does not lose its value even as time passes
  • Long-format content that is about 1000 to 2000 words and contains in-depth research of the subject
  • Short-format content of about 500 words is also widely used as it helps to give important news to the users
  • Short content as social media posts

Responsive website design

As mobile usage surges and mobile searches continue to surpass desktop searches, responsive website design cannot be ignored anymore. Instead of having separate websites for desktop and mobile, we suggest our clients design a responsive website that automatically adjusted and adapts itself across different screen sizes. A responsive website is user-friendly and also easier for webmasters to keep it updated. You only have one website to maintain. With Google’s mobile-first index, websites that can be opened on any device are given more preference when it comes to ranking.

Social media marketing

Social media marketing is the process of creating customised content tailored to suit individual social media networking sites. Social media drives sharing and user engagement. It gives businesses a great platform to interact with their target audience on a personal level. But, businesses need to be careful about having a solid plan when it comes to social media. You cannot randomly post anything. Also, your posts should not always be just about your business and products or services. For instance, the pandemic has shifted the focus of customers. They want to be associated with brands who have empathy. So, the posts shared can be about your business, but also about how much you care about your customers.

Also, social media marketing leaves you vulnerable to criticisms. So, you need to have a strong team of social media marketers ready to respond to comments and criticisms.

So, these are the most common approaches to digital marketing. If you wish to know more about Nhance Digital’s digital marketing agency services, feel free to reach out to us.

How to avoid building bad links?

SEO professionals and website owners go to great lengths to ensure that their websites get ranked on the first page of Google. But, you will always find unscrupulous competitors launching attacks to impact your website’s organic traffic. However, it not always competitors, but also your own spammy backlinks profile that can get your website penalised by Google and other search engines. When you are crafting a link building plan, it is important to know about bad links and how to avoid them. Being an SEO link building company, Nhance Digital has outlined some of those spammy links that you should beware of.

Press release links

For the past 10 years, press release links used to be very popular. Also, these links were easy to acquire. All that a website owner had to do was write an informative press release and syndicate it to several press release distribution websites. This assured that the website owner would instantly get a lot of links. This tactic did work well until it got abused.

But, Google considers press release links as a link scheme as they are very easy to manipulate. So, when you are writing press releases, make sure to avoid over-optimised anchor texts that are targeting your main keyword.

If you have to have a website link in your press release due to unavoidable factors, ensure that you are using branded URLs or naked URLs as your anchor text. Also, use only one link.

Links from foreign guestbooks

Links like these are considered to be extremely manipulative. These links can be placed manually or with the help of an automatic programme. If you have a lot of these links, it can cause your ranking to drop drastically. So, if you are in doubt of such links, disavow is the only option.

Discussion forum links

To be clear, we are not saying that links from all discussion forums are bad. If you are acquiring links from high-quality websites, an established user or maybe the link itself is not spammy or manipulative, you can consider keeping the link. You just have to make sure through link audit that the backlink is not spammy.

However, if you are getting thousands of links from foreign discussion forums and most of them are low-quality links, you need to disavow them. Spammy links are not liked by Google and this might make the search giant penalise your website. So, always ensure to have links that are of the highest quality and adhere to the regulations set by the search giant.

Random nofollow links

If you think that you can fool Google by randomising your footprint so that your spammy backlinks go undetected, you are highly mistaken. Google’s algorithms are constantly updated and they are getting smarter by the day. Also, it is easier said than done to randomise footprints and fool Google because the act of nofollowing a link is considered to be a footprint. If your website gets multiple links from websites that are nofollowed, it is an indicator that something is not right.

Even if you are using an automated programme, sooner or later, the search giant will discover your tactic and all your efforts will be in vain. You will even lose the links acquired through white hat link building techniques.

PBNs or private blog networks

PBNs are considered to be an amazing way to build links and get a good ranking in the SERPs. You can even randomise your footprint and everything will be well. By using this technique, you can continue to see good gains.

But, those days are gone. Today, if you rely on PBNs on a huge scale, you will end up getting your website penalised and you could even lose organic traffic. Google is capable of identifying, detecting and even punishing PBNs.

Directory submissions

Directory submission services will always try to convince you that you will receive fantastic traction from their links. They will also claim to help you boost your search engine rankings. But, sadly, this is not the truth. If you continue to submit to poor quality directories, you are only harming your rankings in the long run. You can make use of high-quality, relevant directories as that will even help your SEO efforts, but avoid low-quality directories.

Blog comments

Blog comments have been around for a very long time and they have also been abused. Comment spam is a technique that you must avoid at all costs. However, there is a way around it. You need to leave relevant comments on high-quality websites.

So, these are some of the bad link techniques that you must avoid. Make sure to only get links from high-quality websites that are relevant to your brand. If you need more help, Nhance Digital’s link building services are here for you.

7 Essential On-Page SEO Factors You Need to Know

Today, succeeding in organic search means optimising for a combination of factors that are considered to be crucial by the search engines, especially Google. This includes off-page, on-page and other technical factors.

Over the years, we, at Nhance Digital, have noticed that a lot of importance is given to off-page techniques like link building. But, we want to tell you that on-page SEO is just as important. If you do not take into consideration on-page factors, off-page SEO is not going to be of much help to your website.

If you are not aware of what on-page SEO means, it refers to the process of optimising web pages to boost a website’s rankings in the SERPs and drive organic traffic. Besides publishing high-quality, relevant content, on-page SEO includes optimising HTML tags, headlines and images. It also means ensuring that your website has a high level of authoritativeness, expertise and trustworthiness.

Take a look below at the most important on-page factors that you should know.

  1. Title tag

The title tag is an HTML tag that is found in the head section of each web page. This provides visitors with an initial clue about the topical subject matter of the respective page. This is prominently featured in the SERPs and also in the browser window.

The title tag is often overlooked because, by itself, it does not have a lot of impact on organic rankings. But, duplicate, missing or poorly written title tags can negatively impact SEO results. So, make sure that this element is optimised properly.

  • Headlines

If you want your website content to fare well on search, you need to start writing attention-grabbing headlines. You might think that coming up with a blog title is too basic, but if the headline is not compelling enough, it will go unnoticed. A killer headline is a difference between an impression and a click. This is why you must create headlines strategically. It needs to spark an interest so that users are tempted to click and go through the content.

  • Meta descriptions

Meta descriptions have always been an important point of optimisation in SEO. Meta tags and description often sum up what the web page is about and this is displayed in the SERPs. You will find them under the title of the web page. Even though Google says that meta descriptions do not help with rankings, there is evidence that descriptions to help to convince users to click on the link.

If you can correctly write meta descriptions, it can help you in the following ways:

  • Improve the perception of the quality of the result
  • Boost click-through rate
  • Enhance the perception of what your website has to offer
  • Header tags

Headers tags are also HTML tags that are used to identify not just headings, but also subheadings within a content. Headers tags do not perform an important role when it comes to ranking, but they serve an important purpose for SEO and your target audience. With header tags, content can be made much more enjoyable and easier-to-read. Also, it can provide keyword-rich text to search engines and makes it easier for bots to understand what the content is all about.

  • Keyword cannibalisation

The more pages you have targeting one keyword, the chances are high for the website to rank for that keyword. This is what most people think, but this approach is false. If you target one particular keyword across different pages, you are basically setting up your website for keyword cannibalisation. This can have terrible consequences for your SEO efforts.

With multiple pages ranking for the same keyword, you are competing against yourself. So, we suggest that you identify if you are making this mistake and if you are, it must be resolved at once.

  • Image optimisation

If you want to make your web pages appear more appealing, you can think of adding images. But, all images are not made the same. Some of them might end up slowing down your website. To avoid this, you need to optimise the pictures and ensure that your website’s speed remains unaffected. Image optimisation ensures faster page load times, better user experience and additional ranking opportunities.

  • Content audit

Webmasters are always busy with creating new content and this is why they forget about the existing content on their website. It is important to evaluate the content already existing as it will help you identify whether the information given is still accurate or it needs to be updated. Your SEO strategy can greatly benefit from content audit and make sure to do it regularly.

So, these are a few of the on-page SEO factors that you need to know. If you need any help, turn to Nhance Digital and leverage our affordable SEO service in Glasgow.

Social Media and SEO – How Do They Benefit Your Business?

The search industry is always abuzz about how SEO is influenced by social media. Social media offers a lot of benefits in the marketing context, which include brand presence and recognition, customer service, driving website traffic, content marketing and more. Even though social media and SEO may look like different activities, there is no doubt that they help each other. To help you understand the relationship between SEO and social media, Nhance Digital’s team of professionals have outlined a few important points below.

Before we begin, let us tell you that the growth of social media has been unprecedented. Just after a decade of its introduction, Facebook is viewed as nothing short of a social media superpower and in a matter of 7 years, Instagram has grown to boast of more than 700 million users. Facebook boasts of 2 billion users and more gets added every minute. So, it is safe to say that social media has ushered in some serious changes to the field of digital marketing. It would be wise for you to leverage the power of social media, along with SEO because you can be sure that your competitors are already doing so.

SEO and social media – a complicated relationship

In the past, Google has made a lot of contradictory statements regarding social media’s role in its ranking algorithm. On the one hand, the search giant has stated that social media pages are indexed the same way as web pages, and therefore, social links count as links. But on the other, they have stated that their ranking factors are not directly influenced by social metrics.

Even though we cannot say that social metrics directly influence search engine rankings, their impact is indirect as links from social media websites are valued just as much as links from high-authority websites. This is why we always recommend our clients to leverage social media to enhance ranking signals and also stay connected with their customers.

Take a look at the SEO metric-specific boosters that you can get from social media.

  • Link earning – For any link building strategy, link earning is considered to be the Holy Grail. This will help to acquire several links from one piece of content. You can learn multiple links from your content with the help of your social media connections. With the help of this platform, you can easily reach out to hundreds of people. The more people that you reach out to, the people get to see your content who are not in your direct contact list. Moreover, there is a chance that you might go viral in social media and this can impact your search rankings.
  • Co-occurrence and co-citation – Dissemination of content using social media provide touchpoints with your brand across different platforms. This helps your brand to remain in the minds of your potential customers. In turn, this helps your brand to get mentions across the Internet and the chances of increasing your co-occurrence and co-citation metrics are high.
  • CTR and brand authority – Social media can be utilised for not only building brand awareness, but also authority. By engaging with your target audience through high-quality social media campaigns, you can develop your brand in the eyes of the public. Also, when people search about products that you sell and come across your name on the search results, they’re more likely to click on your website. This helps in improving your click-through rate. Another way to improve that is by providing your website link as part of your social media bio. This will help those who want to know more about your brand.
  • Social media in the SERPs – Social media profiles are delivered within the search engine result pages. As a result, if you have a strong social media presence, it is going to impact on your SERP presence.

There may not be direct benefits of using social media with SEO efforts, but the indirect impact cannot be discredited. If you combine your social media efforts with your SEO plan, your business can get the online visibility, reach and traffic that you desire. Moreover, this can also help you engage with potential customers that are outside of your immediate targeted market. That’s not all. You can join hands with social influencers and make use of their massive following to boost your brand, products and services. This way your brand will be known far and wide, and your long-term SEO plans will stand to benefit. After all, the more people know about you, the more are your chances to convert them into actual customers.

If you want our help with your digital marketing efforts, do not hesitate to reach out. You can avail Nhance Digital’s SEO and social media marketing services to boost your business growth and success.

What are the most common approaches to digital marketing?

There are so many online marketing strategies that sometimes it can feel overwhelming when you are trying to decide which one you should prioritise. If you are looking to put in place a digital marketing strategy, you need to have a clear understanding of your business, products/services and demographics before deciding on the best approach. We, at Nhance Digital, have listed some of the most common approaches to digital marketing that you can start with.

SEO or search engine optimisation

SEO is the most important element of Internet marketing and its complexity is sometimes perplexing. Although it is true that Google algorithms can be confusing, it is not completely impossible to stay ahead and be in the good eyes of Google. The trick is to work with the concepts and get the basic right.

Also, we would recommend that you hire an expert to manage your SEO if you really want to succeed. Whilst you spend time learning the basics, there will constantly be new introductions to the world of SEO. As we have SEO experts on our team, we are always a step ahead and keep ourselves updated. This is why we can help always help our clients implement the best strategies for their business and objectives.

Local search engine optimisation

Local SEO has been ignored for a very long time, but this is one of the basic approaches to digital marketing. It is particularly helpful if you have a brick-and-mortar store and hope to connect with your local customers. Local SEO is location-specific and it helps customers find businesses that are near them. This involves getting your website listed in online directories, GMB and updating the NAP of your business so that customers are never misled with a wrong phone number or address. Credibility and trustworthiness are key to attracting the attention of your local consumers.

Search engine marketing

Search engine marketing or SEM is a form of digital marketing where you get to increase your search ranking through paid advertising tactics. You will want to partner with an expert in this field as well. Google Ads can get confusing and if the display or search ads are not crafted properly, you might end up spending a lot with no results. So, you would want someone educated like Nhance Digital by your side.

Google Ads allow for customisation, but it is crucial to conduct keyword research before crafting the ad. Also, before running the ad, it is important to find out about the targeted customers and what they are looking for. Even social media platforms offer opportunities for paid ads and we can help you through the process. From setting the budget to crafting the ad copy, executing the ad and tracking it, you can count on us to take care of the entire SEM process.

Content marketing

A big part of targeting and attracting the attention of your audience depends on the strength of your content marketing strategy. The most crucial part of content marketing is to be able to craft content that is valuable, original and relevant. It should contain the information that your customers might be looking for and it must not be copied. Also, you can create evergreen content so that you can keep earning backlinks for a very long time.

When it comes to content marketing, it is important to stay away from black hat tactics, such as keyword stuffing. Your content must be properly optimised with keywords, but they should not be forcefully interpreted. The focus of Google is mainly on user experience, and therefore, your content must be interesting and easy to read. Also, your content must be mobile-friendly and easily accessible no matter what screen it is being viewed on. Make sure to carry out keyword research before getting started on your content marketing strategy.

Email marketing

Email marketing continues to be effective and businesses still use this strategy to reach out to their customers. Email marketing is considered a great tool when it comes to generating leads. Also, you can increase your conversion rates and sales by implementing this method. Furthermore, email marketing is one of the most economical methods that are available. You can create newsletters and craft compelling content to make your emails stand out.

In addition to these, social media marketing is also in huge demand. This is because of the rising number of users that social media networking websites enjoy. The most popular platforms are Facebook, LinkedIn, Twitter and Instagram. If you want to have social followers and fans, you need to come up with a creative strategy or we can help you with it. So, get started with your online marketing plan by availing professional digital marketing agency services from Nhance Digital. Get in touch to discuss your specific needs.

How to increase high-quality backlinks in SEO?

The Do’s of Link Building in 2020

High-quality backlinks pointing to a website is one of the most crucial rankings factors. If an authoritative website is linking out to your website, Google will consider it as a positive signal and consider your website to be relevant and credible. This, in turn, will improve your SERP ranking. So, if you want to boost the online visibility of your website, you need to put in place a strong backlink building strategy. As a link building agency, Nhance Digital would like to share some tips. Keep reading to know them.

Content

The content on your website massively influences the ability of your website to attract backlinks. You must focus on developing high-quality content for your entire website. This is going to help other websites decide if they want to link to you. Your website must provide the necessary and relevant information that users are looking for. Moreover, you should concentrate on crafting original blog posts and articles that will constantly keep giving information to users regarding your brand, products or services. You can also create visually-appealing content to attract the attention of your target audience.

Another form of content that we would recommend is crafting content in the form of lists or Q&A. Ever since featured snippets have been released by Google, this form of content has been in demand. Featured snippets are seen before organic search results, and therefore, a good way to grab attention and get noticed.

Last, but not the least, make it easy for websites to link to your content.

Reach out to websites where your competitors guest post

Guest blogging is a great way to get premium quality backlinks. You have to reach out to authoritative guest posting websites and start posting unique blog posts. Ensure that the guest posting website is relevant to your niche. A great way to find out such websites is through competitor analysis. Find out where your competitors are guest posting and you can use that information to your advantage.

Rebuild broken links

Some website publishers do not always link when they should and some might even include links that are incorrect or broken. You can search for these broken links and make use of them. These links provide an opportunity for you to gain good quality backlinks. But, you have to keep an eye out for such broken links and make sure that the links are relevant to your industry or business.

When you find a broken link, you have to contact the webmaster and notify them of the error. Also, provide them with a link back to your website that they can use as a replacement. If you need more help with rebuilding broken links, you can talk to our expert link builders.

Write testimonials for another brand

You can offer to write reviews or testimonials and get a link back to your website. Usually, brands are always eager to feature good reviews. Also, they typically link back to the reviewer as a show of good faith. So, you can consider sharing your experience regarding the brand as that would be a win-win situation for both of you.

Craft a social sharing strategy

It is still debatable if social shares send signals to Google and other search engines to help improve a website’s rankings, but a social strategy is still valuable for improving your SEO game. With a social strategy, you can drive traffic to your website and content, enhance your exposure and get noticed. All of this is great for your link building and branding efforts. Also, as content is being shared around the Internet, the chances of more people seeing it goes up. So, this gives other websites a chance to take a look at your content and link to your website. Considering all this, we would say that you should consider crafting a social strategy where your content can be easily shared.

Reclaim image links

Image links are often forgotten or ignored. But, pictures that are embedded in websites usually include a link to their actual source. There are times when these links are not pointing to the right website or they might be broken. You can keep an eye out for such opportunities, especially if you are using a lot of images for your website. Make sure that all the graphics that have been used in your website link back to your website.

So, these are a few ways by which you can strengthen your backlink building game. If you are still struggling or do not know how to proceed, you can connect with Nhance Digital. We are a leading link building agency in the UK and we will be glad to carry out an audit of your website to craft a bespoke link building plan. We are waiting to hear from you.

How to improve organic search results? Follow these SEO tips

Every second, nearly 40,000 search queries are typed into Google. These add up to over 3.5 billion searches a day or 1.2 trillion searches in a year. If you want your business to generate traffic online, you know that there is some fierce competition that needs to be dealt with.

Since there are billions of search conducted every single day, Nhance Digital’s team of digital marketing experts recommend that you strengthen your SEO game. This is crucial because SEO is the bridge that connects customers to your brand and help generate leads. Keep reading to know a few helpful SEO tips that will improve your organic rankings.

Work on getting more backlinks

Backlinks refer to links that point to your website from other third-party websites. You can think of it like an upvote. Backlinks are one of the top 3 ranking factors in the eyes of the search giant, Google. But, they are hard to get. By getting premium quality backlinks from high authority websites, you will instantly appear credible in the eyes of both Google and your target audience. However, always make sure to only fetch quality backlinks. Quantity will not help you much if the links are coming from spammy websites. Google might ban you for getting spam links.

Invest time and effort to keyword research

The Internet has far too many websites and it is far too large for Google to decide manually what page is about what, what queries should the pages rank for and where should it be positioned. This is where the algorithms come to play and do all of this automatically. But, if you want Google algorithms to consider your website as one that has authority and credibility, you need to work on keyword research. Once you have conducted keyword research and found the relevant phrases that you should include in your content, you need to optimise your website and all other content using the keywords. The keywords are going to help Google in filtering all the searches and helping users find what they are looking for. Also, keep in mind that when we say optimise your website, we do not just refer to the main body content. We also mean the incorporation of keywords within the site URL, headings, sub-headings and so on.

Optimise your pages as per search intent

As you must be aware, the world of SEO is constantly changing. Some of it is being of Google algorithm changes, but most of it is because of the changing behaviour of the consumers. So, when you are getting your website ready for the search engines, make sure to know what your target audience is trying to accomplish by Googling the keywords. Generally, we break down search intent into four categories:

  • Informational
  • Navigational
  • Commercial or buyer intent
  • Commercial investigation or research

Identifying and also matching user intent should be one of your priorities when it comes to readying a web page for the search engines.

Ensure that your website loads faster

Website speed is more important than ever before, especially because users like to quickly enter a search when on-the-go. If you have a website that takes forever to load, you will notice a much higher bounce rate than your competitors. On average, a user expects a web page to load within 3 seconds. But, a higher bounce rate is not the only reason why you should work on improving your website speed. Google is constantly updating its algorithms to give users a good experience and if you have a slow website, it will be hampering with Google’s plans. So, Google will not rank your website in a high position as your website does not fall under the ‘good user experience’ category.

Work on improving the structure of your website

In the eyes of Google, websites have some amount of authority. This is because of the backlinks that they have acquired. But, only backlinks are not enough. You also need internal links so that visitors can easily navigate the inner pages. A poor website structure would mean that some of the important pages within your website are completely ignored. If you wish to improve your website structure and do not know where to start, you can reach out to Nhance Digital. Our team have the required experience to help you out.

In addition to these, you need to write original content, optimise the images found on your website and make your website design responsive so that it can be accessed on a desktop, smartphone or any screen size. If you have any questions or wish to discuss your specific requirements, call Nhance Digital. We are one of the trusted SEO companies in Sheffield and have the experience to help you achieve your business goals.

What is local SEO and why do you need local SEO?

Do you want to attract new customers in your local area? Local SEO is what you need. This is one of the most crucial facets of digital marketing, especially for businesses that have a physical store and want to connect with customers near them.

However, we, at Nhance Digital, have come across several businesses in Manchester and other parts of the UK, who do not understand the difference between local SEO and SEO. If you are amongst those businesses that think that investing in a long-term SEO plan will get you the attention of your local audience, you are mistaken. This is why we wish to break down the information for you and give you a clear idea of what local SEO is and how it impacts your business.

What does local SEO mean?

Local SEO refers to the practice of optimising a product/service or business for a search query that is specific to a location. Google and other search engines make use of the location of a user based on geolocation (for mobile) and IP address (for desktop) to determine what results will be relevant to the user. So, when someone searches for a restaurant, car wash, dentist or a locksmith, the search engine is going to display businesses that are relevant to the user’s location.

What is the importance of local SEO?

Local SEO is crucial to businesses that have a physical store or provide services in a specific location. When people are searching for a business near them, it means that they would most likely visit the store right away or within a few hours. With the help of local SEO, businesses can reach out to customers at the exact time when they are looking for their products or services. Several surveys have revealed that 50% of people who carried out a local search on their smartphone and 34% of people who searched on their desktop or tablet, went to the store on the same day.

What are the basics of local SEO?

Now that we’ve told you what local SEO means, let’s take a look at the basics of local SEO.

The first thing that you need to understand is that local SEO is for location-based searches. This means that your business must have a physical address so that it can show up on local search results. If the address of your business is not updated in GMB (Google My Business) and other online directories, your business will not show when your customers run an in *locality name* search or a “near me” search.

The second thing that you have to make sure is that the name, address and phone number of your business are accurate and consistent across all the digital platforms that you are using. The slightest discrepancy might make Google ban your business from getting listed in the local 3-pack. You must keep checking and updating the NAP of your business so that your customers do not feel misled with a wrong phone number or address.

Citations are another important part of local SEO. A citation is when a third-party website lists your website as a point of reference. This may contain your business’ location, name or contact information. It does not require a backlink to the website of your business. Example of a citation would be a food blogger mentioning your restaurant in his/her blog as a good place for meals in your locality. Citations let Google know that a business is trustworthy and this increases the chances of a business getting in the local 3-pack.

Last, but not the least, reviews. Testimonials or reviews is an important part of local SEO and this helps Google in ranking businesses. If you receive positive reviews, you should always remember to thank the reviewer and if there are negative remarks, you must also address them. This will show Google that you care about your customers.

How will local SEO impact your business?

  • Help potential customers in discovering your business
  • Give your potential customers the information that they are seeking so that they can make their way to your business
  • Provide you with qualified leads with a high chance of converting into an actual sale
  • Local SEO helps potential customers in deciding in favour of a business. The more information that one has of a business, the more trustworthy the business seem.

So, it is time for you to boost your local SEO so that your target audience can easily find you. Moreover, a strong local SEO plan will help enhance your organic search ranking and also positively impact your long-term SEO plan. Schedule a consultation with Nhance Digital to find out about our local SEO services in Manchester and how we can help you grow your business.