How Can A Link-Building Agency Aid In Media Monitoring?
No one remembers who came in second!
There is nothing more accurate than this line when it comes to SERPs. The second page of the search results is a sad place, and you know it! So naturally, you do not want your website to end up there. Right?
Your target customers can find their answers in the first three to five top results, so they never bother to scroll down the first page, let alone go to the second one. So if you are not in the top 10 for your target keywords, you are losing leads.
SEO companies in Liverpool have several on-page and off-page SEO techniques, such as link building, to help you rank high on the SERPs. But can media monitoring help you optimise your link-building efforts?
What is media monitoring in link building?
Have you ever eavesdropped? Maybe in the gym or a coffee shop? Media monitoring is similar to that but for your brand (and is more productive). Media monitoring is when you pay close attention to gathering information about a brand, person, or topic across all digital social platforms. It is beneficial for a brand because you can stay up-to-date with the latest trends without using too many resources.
But how does a link-building agency use media monitoring? Using media monitoring, SEO experts can identify relevant media outlets and content creators who are talking about a brand or topic. You can use this information to approach and create relationships with them to get high-quality backlinks. The possibilities are endless! Help them with additional resources, offer to contribute guest blog posts, articles, or interviews, etc.
Why is media monitoring essential for successful link building?
Increase your brand’s online visibility and reputation with media monitoring. Here are three media monitoring methods that work effectively:
- Keep an eye out for brand mentions: Are your customers talking about you on Twitter, Instagram, blogs, forums and other online communities? You can quickly identify when and where your brand is being mentioned online through media monitoring tools. It will help you identify potential link-building opportunities.
- Reach out and collaborate: Once you identify those who can help you with effective link-building, reach out to them for collaboration. But do not jump in empty-handed. Prepare a solid pitch and address the fundamental questions of why and how.
- Finding relevant topics: Creating killer content is the key to effective link-building. Media monitoring helps you get the pulse of the industry and understand the customer chatter. Therefore, while your competitors scramble to get the next most relevant topic, you already have it! Thus media monitoring helps you generate value for the audience and bask in its glory (also known as website traffic and online visibility).
In the end:
Are you ready to explore link building from a new perspective? At NHANCE Digital, we never let you come second (on search results). Enjoy high-ranking website content with awesome SEO services. Contact us today to learn more!
