A well-designed online marketing strategy is necessary for every business owner who wants to make use of the opportunities provided by the Internet to grow their business. There are many ways to do digital marketing and this is why you need a clear strategy. Otherwise, you would be wasting time on trying out different activities, …
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Google is continually improving its algorithms, and therefore, it does not come as a surprise that the time of link baiting is gone. Today, if you want to keep your website afloat, you have to implement white hat link building strategies. In this guide, NHANCE Digital, the SEO link building company in the UK, has …
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As you may have read, Google is fully rolling out mobile-first indexing on March 2021 for the entire web. With this, all websites are going to be ported over to the mobile-first index. But, should you be worried? What does that mean for your ranking? What should you do? Google has never shied away from …
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Local SEO is an important digital marketing strategy for small businesses that operate on a regional basis. Whilst national SEO is focused on ranking in searches across the country, local SEO lays emphasis on appearing in SERPs in a particular location. This strategy depends on marketing your business, services and products to local leads and …
Digital marketing, also called online or Internet marketing, has emerged as the most common way of promoting any business, especially after the COVID-19 pandemic. It helps to create brand awareness with the use of online resources. Slowly, but surely, digital marketing is taking over traditional marketing media and it is only about time when small …
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SEO professionals and website owners go to great lengths to ensure that their websites get ranked on the first page of Google. But, you will always find unscrupulous competitors launching attacks to impact your website’s organic traffic. However, it not always competitors, but also your own spammy backlinks profile that can get your website penalised …
Today, succeeding in organic search means optimising for a combination of factors that are considered to be crucial by the search engines, especially Google. This includes off-page, on-page and other technical factors. Over the years, we, at Nhance Digital, have noticed that a lot of importance is given to off-page techniques like link building. But, …
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The search industry is always abuzz about how SEO is influenced by social media. Social media offers a lot of benefits in the marketing context, which include brand presence and recognition, customer service, driving website traffic, content marketing and more. Even though social media and SEO may look like different activities, there is no doubt …
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There are so many online marketing strategies that sometimes it can feel overwhelming when you are trying to decide which one you should prioritise. If you are looking to put in place a digital marketing strategy, you need to have a clear understanding of your business, products/services and demographics before deciding on the best approach. …
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High-quality backlinks pointing to a website is one of the most crucial rankings factors. If an authoritative website is linking out to your website, Google will consider it as a positive signal and consider your website to be relevant and credible. This, in turn, will improve your SERP ranking. So, if you want to boost …
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Every second, nearly 40,000 search queries are typed into Google. These add up to over 3.5 billion searches a day or 1.2 trillion searches in a year. If you want your business to generate traffic online, you know that there is some fierce competition that needs to be dealt with. Since there are billions of …
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Do you want to attract new customers in your local area? Local SEO is what you need. This is one of the most crucial facets of digital marketing, especially for businesses that have a physical store and want to connect with customers near them. However, we, at Nhance Digital, have come across several businesses in …
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Due to the impact of the COVID-19 pandemic, companies of all sizes are under threat. However, while significant, established companies have the resources to keep themselves afloat, small businesses worldwide are finding it extremely difficult to survive. During such difficult times, Facebook and its founder, Mark Zuckerberg, have offered relief, especially to small business owners. …
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As brand new online retailers join the eCommerce business competition, it is important for eCommerce marketers like yourself to stay updated regarding the latest tactics, trends and algorithm changes. We, at Nhance Digital, believe that the only way for businesses to stay ahead of the competition is through the adoption of the latest SEO techniques. …
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The process of link building cannot be ignored if you want to improve the search ranking of your website, establish the authority of your website, drive traffic and boost user experience. For the unaware, link building is the method of acquiring hyperlinks from other websites and linking them to your own. A hyperlink is a …
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Keeping up with evolving digital trends is an endeavour, especially for the ever-changing healthcare industry. Healthcare marketing can be challenging and convoluted from the Data Protection Act limits to legal restrictions and changing consumer behaviour and market structure. There is no one-size-fits-all solution. As a decade-old digital marketing company, we at, Nhance Digital have the …
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Link building is an essential part of SEO. It is the process of getting links to your website by implementing various strategies like writing high-quality content, crafting guest blogs, commenting on blogs, writing reviews, and so on. Even though Google did not previously care much about the quality of links, the present scenario is different. …
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Today, consumers heavily rely on search engines to find everything, from B2B software providers to restaurant recommendations. Whenever people need something, they instinctively turn to Google or search engines of their choice. They type what they need in the search bar, and the search engine responds with a list of webpages relevant to the query …
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Imagine spending only a few hours to increase website traffic, business recognition and sales, with very little cost. This is a reality with social media marketing. Today, social networking websites have become an integral part of everyone’s life, especially with COVID-19 lockdown. People are spending most of their waking hours on various social media platforms. …
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If you had to choose between spending all your marketing budget on targeting the right people using SEO strategies and other digital marketing tactics or traditional marketing like billboards and magazines, you should probably opt for the first one. The emergence and popularity of online marketing have helped many small businesses compete with their much …
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For every company, it is crucial to create a very strong brand presence. Thanks to the World Wide Web, it is easy today to instantly connect with potential consumers and share information regarding one’s products or services. Whether you are the owner of a small or big business and want to build your brand, you …
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Search engine optimisation or SEO refers to strategies that need to be implemented for optimising a website for search engines like Google. Some of the strategies that we, at Nhance Digital, employ are keyword research, website audit, link building and so on. But, do you know what Google looks for when it is trying to …
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Coronavirus or Covid-19 is an unprecedented public health crisis and this pandemic outbreak is quickly turning into an economic crisis. Not just the UK, but countries across the world are going on an indefinite lockdown and this has pushed businesses of all sizes and types to figure out how they can do business in such …
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Link building is not very easy, which is why a lot of people struggle to build a good link profile for their website. But, it is not entirely impossible. There are a few basic link building tactics that Nhance Digital implements to help clients get their desired results. Read on to find out those tactics. …
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